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| Photo credit: Shuttershock |
by Zachary Siegel / The Fix, 20 July 2015
The developers of OxyContin are looking at new Apple software to use you as data.
Apple’s ResearchKit is another sign of medical research adapting to the 21st century, with new ways of collecting data beginning to emerge, trips to the hospital to fill out lengthy questionnaires may become a thing of the past.
Briefly, Apple’s ResearchKit is an open-source platform designed for medical and health-care researchers to gather data from participants using iPhone apps.
While this may sound promising to many, others are worried of Big Pharma encroaching on Apple’s new software, which would allow access to an unprecedented amount of data on potential consumers.
One of the Big Pharma companies getting in early on the action is Purdue Pharma, the multibillion-dollar drug company mired in controversy for false marketing, or even outright lying, about their addictive opioid, OxyContin.
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