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California: Mattel Privacy Violations Class Action Filed over Hello Barbie

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"According to the proposed suit, four classes of plaintiffs are proposed, specifically : Californians who have purchased the dolls for their children; Californians whose children's voices were recorded without their consent; and nationwide classes in similar circumstances...

"The suit alleges negligence, unjust enrichment, invasion of privacy and violations of California's Unfair Competition Law, and it seeks unspecified damages."

Mattel Privacy Violations Class Action Filed over Hello Barbie
BigClassAction.com, 9 December 2015

Santa Clara, CA: Mattel is facing a proposed privacy violations class action alleging the toy maker’s new interactive doll, “Hello Barbie”, violates children's privacy laws by recording their conversations with the doll without proper consent.

According to the lawsuit, named plaintiffs Ashley Archer-Hayes and Charity Johnson claim Mattel Inc. and interactive toy technology maker ToyTalk Inc. violate Children's Online Privacy Protection Act by recording children’s voices during their conversations with the doll and storing them online without obtaining sufficient consent. The women also filed suit against kidSAFE, a seal-of-approval program that certified the doll as COPPA-compliant.
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