by David Banerjee, posted on commercialfreechildhood.org,
12 December 2013
We loved this letter from CCFC member David Banerjee to Fisher-Price Executive Vice President David Allmark so much we wanted to share it with you.
Read more »
We loved this letter from CCFC member David Banerjee to Fisher-Price Executive Vice President David Allmark so much we wanted to share it with you.
Dear Mr. Allmark,
My name is David Banerjee, and I am a father in Toronto, Canada. I would like to share two thoughts with you regarding your product line.
1) During a class on child development in grad school, my professor related some interesting findings on Baby Einstein. Many parents of infants were thrilled that their children could attend for prolonged periods to the videos and had assumed that their children were absorbing the content. Instead, fMRI research indicated that the children's threat receptors were activated by the moving images. In short, their stares were a defensive posture against what their developing brains perceived as danger. The product was actually disregulating the child by keeping them on alert.
My name is David Banerjee, and I am a father in Toronto, Canada. I would like to share two thoughts with you regarding your product line.
1) During a class on child development in grad school, my professor related some interesting findings on Baby Einstein. Many parents of infants were thrilled that their children could attend for prolonged periods to the videos and had assumed that their children were absorbing the content. Instead, fMRI research indicated that the children's threat receptors were activated by the moving images. In short, their stares were a defensive posture against what their developing brains perceived as danger. The product was actually disregulating the child by keeping them on alert.